© Gaetano Miceli
Curriculum Vitae of Gaetano "Nino" Miceli
WORK ADDRESS
University of Calabria
Department of Business Administration and Law
Via Pietro Bucci – Campus di Arcavacata
87036 Rende (CS) – ITALY
Phone: +39 0984 492162
E-mail: g.miceli@unical.it
HOME ADDRESS
Via Bologna, 21
87032 Amantea (CS) – ITALY
PERSONAL INFORMATION
Born: 03/11/1976, Cosenza
Country of Citizenship: Italy
Marital Status: married on September 16, 2006
ACTUAL POSITION
Full Professor of Management and Marketing Research, University of Calabria
EDUCATION
- 2006-2009
PhD in Business Science, University of Calabria – Defense of Dissertation on December 15, 2009 (supervisor: Michele Costabile)
- 2004-2006
M.Phil. in Business, track Marketing, cum laude, CentER, Tilburg University, The Netherlands (supervisor: Rik Pieters)
- 2003
Visiting Student at the Robert Smith School of Business, University of Maryland (U.S.A.), March-August (supervisor: Venkatesh Shankar)
- 2002
“Quantitative Marketing Research: Advanced Course”, SDA – Università Bocconi, Graduate School of Management
“Quantitative Marketing Research: Basic Course” SDA – Università Bocconi, Graduate School of Management
“Qualitative Marketing Research” SDA - Università Bocconi, Graduate School of Management
- 2001
Laurea (MSc), Business Administration, University of Calabria, Italy. Score: 110/110 cum laude (supervisor: Michele Costabile)
AWARDS AND APPOINTMENTS
- Member of the Editorial Boards of Psychology & Marketing and Italian Journal of Marketing.
- Ad hoc Reviewer for International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Business Research, European Journal of Marketing, Mercati e Competitività, and Economia & Management.
- Grant, as principal investigator, “SIR – Scientific Independence for Young Researchers” del MIUR, with the project “Communicating the creative process in arts and sciences: lay theories and self-presentation tactics in creativity promotion”.
- Rector’s Delegate to Marketing Activities, University of Calabria.
- Member of the group of scientific experts for basic research, MIUR (REPRISE).
- Award for 2009, 2013, and 2018 best paper published in “Mercati e Competitività”.
- Session chair in the “Consumer Behavior” track, 37^ EMAC Conference, May 27-30 2008, University of Brighton, United Kingdom.
- Session chair in the “Consumer Behavior” track, 47^ EMAC Conference, May 29 - June 1 2018, University of Strathclyde, United Kingdom.
- Top-ten paper based on Doctoral Dissertation, 37^ EMAC Conference, May 27-30 2008, University of Brighton, United Kingdom.
- Member of the Ph.D. Committee in Economics and Business (from 2009).
- Co-Director of the Consumer Lab of the Department of Business Administration and Law, University of Calabria.
- Top-ten MSc Dissertation (“Measurement of Customer Loyalty: An Application of Structural Equation Models on Data from Mobile Telephone Business”) in the “Customer Service” track, for the assignment of the “Paolo Galli Award”, promoted by Vodafone Italy.
RESEARCH INTERESTS
Structural Equation Modeling
Product Customization
Copycat brands and similarity perception
Cognitive flexibility
Visual and conceptual complexity in logo design
Communication of creativity
Native advertising
Podcast engagement
Psycho-linguistic determinants of text appreciation
Colors as category codes
TEACHING EXPERIENCE
Marketing, undergraduate level, University of Calabria.
Marketing Research, undergraduate and graduate levels, University of Calabria.
Web Marketing, undergraduate level, University of Calabria.
Structural equation modelling, multivariate statistics, basic econometrics, Doctoral level, University of Calabria.
Pricing, doctoral level, La Sapienza Rome University.
Marketing Research and Data Analysis, MBA level, LUISS Business School, Rome.
PUBLICATIONS – INTERNATIONAL JOURNALS
• Miceli G., Ricotta F., Costabile M., 2007, “Customizing Customization: A Conceptual Framework for Interactive Personalization”, Journal of Interactive Marketing (impact factor 1.457), vol. 21 (2), 6-25.
• Raimondo M.A., Miceli G., Costabile M., 2008, “An Evolutionary View of Customer Loyalty: The Role of Relational Equity”, Journal of Service Research (impact factor 1.14), 11 (2), 142-160.
• Scopelliti I., Miceli G., Raimondo M.A., 2009, “Breaking Through Complexity: How the Interplay Between Visual and Conceptual Complexity Affects Logo Evaluation across Repeated Exposures”, Advances in Consumer Research, Vol. 37, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN: Association for Consumer Research, vol. 63 (11), 1121-1128.
• Miceli G., Pieters R., 2010, “Looking more or less alike: Determinants of Perceived similarity between copycat and leading brands”, Journal of Business Research (impact factor 1,296).
• Miceli G., Raimondo M.A., Farace S., 2013, “Customer attitude and dispositions towards customized products: The interaction between customization model and brand”, Journal of Interactive Marketing, 27 (3), 209-225.
• Miceli G., Scopelliti I., Raimondo M.A., Donato C., 2014, “Breaking through complexity: Visual and conceptual dimensions in logo evaluation across exposures”, Psychology & Marketing (impact factor 2012: 1.309), 31(10), 886-899.
• Herhausen D., De Luca L., Miceli G., Morgan R., Schoegel M., 2017, “When Does Customer-Oriented Leadership Pay Off? An Investigation of Front-Stage and Backstage Service Teams", Journal of Service Research (impact factor 2016: 6.847), 20(4), 409-425.
• Marozzo V., Raimondo M.A., Miceli G., 2018, “Can Packaging Color Influence Consumers’ Willingness to Pay? Evidences of the Au Naturel-Colored Packaging Effect”, in Advances in Consumer Research, Volume 45, a cura di Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN.
• Miceli G., Scopelliti I., Raimondo M.A., 2018, “Preferences for Insight and Effort Differ across Domains and Audiences”, in Advances in Consumer Research, Volume 45, a cura di Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN.
• Donato C., Miceli G., 2020, “The effect of disgust on preference for structure: Evidence for a double-sided”, Journal of Consumer Behaviour, 19(1), 68-79.
• Miceli G., Raimondo M.A., 2020, “Creativity in the marketing and consumer behavior literature: a structured review and a research agenda”, Italian Journal of Marketing, Vol. 1 (1), 85-124.
• Marozzo V., Raimondo M.A., Miceli G., Scopelliti I., 2020, “Effects of Au Naturel Packaging Colors on Willingness to Pay for Healthy Food”, Psychology & Marketing, 37(7), 913-927.
• Miceli G., Scopelliti I., Raimondo M.A., 2020, “Insight versus Effort. Communicating the Creative Process Leading to New Products”, International Journal of Research in Marketing, 37(3), 602-620.
• Raimondo M.A., Cardamone E., Miceli G., Bagozzi R. B., 2022, “Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences”, Psychology & Marketing, 39(10), 1964-1978.
• Cardamone E., Marozzo V., Miceli G., Raimondo M.A., 2022, “Co‑creating Through Win and Quick: The Role of Type of Contest and Constraints on Creativity”, Journal of Knowledge Economy, forthcoming.
• Zerbini F., Miceli G., De Carlo M., 2024, “Better to be the same or different? Paired customer and selling orientations and their impact on the exploitation of relationship-specific investments (RSIs) in dyads”, European Management Journal, 42(3), 385-396.
• Cardamone E., Miceli G., Raimondo M.A., 2024, “Better abstract or concrete, narrating or not: optimal strategies for the communication of innovation”, European Journal of Innovation Management, 27 (9), 73-93.
• Cardamone E., Miceli G., Raimondo M.A., 2025, “Color Inside and Outside the Lines: Evidence From Eye-Tracking Studies on Conformity to and Differentiation From Category Color Codes”, Psychology & Marketing, 42(5), 1130-1345.
PUBLICATIONS – ITALIAN JOURNALS (WITH DOUBLE BLIND REVIEW)
• Costabile M., Raimondo M.A., Miceli G., 2004, “Un modello dinamico di customer loyalty: evidenze empiriche da una analisi intergruppo con modelli di equazioni strutturali", Finanza Marketing e Produzione, n. 4, 71-98.
• Miceli G., Molteni L., Costabile M., 2004, “Lo stato degli studi sulla customer satisfaction: alcune evidenze empiriche a supporto di un approccio contingente”, Statistica Applicata, vol. 16, n.4, 1-33.
• Costabile M., Ricotta F., Miceli G., 2005, “La personalizzazione dell'offerta in ambienti digitali: un modello per il dynamic profiling dei clienti”, Economia & Management, n.1, 61-80.
• Raimondo M.A., Miceli G., 2005, “La concettualizzazione e la misurazione del valore per il cliente", Mercati e Competitività, vol. 2 (2), 75-104.
• Raimondo M.A., Miceli G., 2009, “Un modello formativo per la misurazione del valore per il cliente”, Mercati e Competitività, n.2, 83-103.
• Raimondo M.A., Miceli G., Farace S., 2009, “Customer Intimization: segni e simboli individuali nella personalizzazione dell’offerta”, Finanza Marketing e Produzione, settembre, 31-55.
• Scopelliti I., Miceli G., Raimondo M.A., Donato C., 2011, “Breaking Through Complexity: gli effetti di complessità visiva e concettuale sulla valutazione dei loghi”, Mercati e Competitività, n.2, 77-97.
• Raimondo M.A., Miceli G., Farace S., 2013, Self o mass branding? La relazione tra personalizzazione e marca, Mercati e Competitività, n. 4, 149-171.
• Raimondo M.A., Farace S., Miceli G., 2018, “User-Generated Systems of Signs and Meanings in product customization: Taxonomies and research directions”, Mercati e Competitività, n. 2, 61-83.
• Cardamone E., Miceli G., Raimondo M.A., 2019, “All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices”, Mercati e Competitività, n. 2, 63-82.
• Raimondo M.A., Vernuccio M., Miceli G., 2019, “The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness”, Mercati e Competitività, n. 3, 155-174.
BOOKS AND BOOK CHAPTERS
• Miceli G., 2002, “I modelli di equazioni strutturali”, in Lanza A., Imprenditorialità e Capitale Sociale. I sistemi di imprese tra mercato e istituzioni, Carocci, Milano.
• Miceli G., 2004, “Una rassegna degli studi sulla customer satisfaction”, in Raimondo M.A. (2004), “Le relazioni di mercato dell’impresa. Analisi, misurazione e management”, Milano, Egea.
• Miceli G., 2008, “La personalizzazione collaborativa dell’offerta: modelli e processi di marketing management”, McGraw-Hill, Milano.
• Miceli G., 2013, “Mediazione e moderazione nella prospettiva dei modelli di equazioni strutturali”, in Barbaranelli C., Ingoglia S. (eds.), “I modelli di equazioni strutturali: temi e prospettive”, Milano LED.
• Miceli G., Barbaranelli C., 2016, "Structural Equations Modelling: Theory and Applications in Strategic Management", in Dagnino G.B. e Cinici M.C. (a cura di) "Strategic Management: A Research Method Handbook", Routledge.
• Miceli G. (2018), “La comunicazione del processo creativo nelle arti e nelle scienze”, Egea, Milano.
CONFERENCES PROCEEDINGS
• Costabile M., Raimondo M.A., Miceli G., 2002, “A dynamic model of Customer Loyalty: an empirical evidence”, Proceedings of the 31^ EMAC Conference, May 28-31, Braga, Portugal.
• Costabile M., Raimondo M.A., Miceli G., 2002, “A dynamic model of Customer Loyalty. Some empirical evidences supporting a customer buying behavior model”, Proceedings of the the Summer Marketing Educators’ Conference, American Marketing Association, August 3-6, San Diego, U.S.A.
• Miceli G., 2003, “Trust, Dependence, and Cooperation as Determinants of Long-Term Orientation in Buyer-Seller Relationships”, Proceedings of the “2nd Workshop on Trust within & between Organizations”, EIASM, October 23-24, Amsterdam, The Netherlands.
• Costabile M., Ricotta F., Miceli G., 2003, “La personalizzazione dinamica dell’offerta in ambienti digitali: un modello pentadimensionale per il dynamic profiling dei clienti”, competitive paper presented at the III International Congress Italy–France “Le tendenze del marketing in Europa”, November 28-29, Venezia, Italy (also published in “Revue Française de Marketing”, 2004).
• Costabile M., Ricotta F., Miceli G., 2004, “A conceptual model for the dynamic profiling of e-customers”, Proceedings of the 33^ EMAC Conference, May 18-21, Murcia, Spain.
• Costabile M., Ricotta F., Miceli G., 2004, “Profiling and Segmenting Customers on the Internet: An Analytical Framework for Dynamic and Interactive Personalization”, Proceedings of the Summer Marketing Educators’ Conference, American Marketing Association, August 6-9, Boston, U.S.A.
• Miceli G., Pieters R., 2008, “Looking more or less alike: The effects of copycat structure and information processing mode on perceived similarity”, Proceedings of the 2nd Thought Leaders International Conference on Brand Management, April 15-16 2008, The Birmingham Business School, University of Birmingham, United Kingdom.
• Miceli G., Raimondo M.A., Farace S., 2008, “Why do consumers integrate products with their own signs? Introducing “Intimization””, Proceedings of the 37^ EMAC Conference, May 27-30 2008, University of Brighton, United Kingdom.
• Miceli G., Scopelliti I., Raimondo M.A., 2009, “The effects of visual and conceptual complexity on logo evaluation across repeated exposures”, Proceedings of the 38th EMAC Conference, May 26-29, 2009, University of Nantes, France.
• Miceli G., Raimondo M.A., Farace S., 2011, “Self or mass branding? The relation between customization and brand”, Proceedings of the 40th EMAC Conference, May 24-27 2011, University of Lubiana, Slovenia.
• Barbarossa C., Miceli G., De Pelsmacker P., 2012, “Measuring eco-friendly consumption motivation: development and validation of an efficient measurement scale”, Proceedings of the 41st EMAC Conference, May 22-25 2012, University of Lisbon, Portugal.
• Miceli G., Raimondo M.A., Farace S., 2012, “Consumer symbols vs. firm symbols in self-identity communication: the interaction between customization and brand”, Proceedings of the First International Society for Consumer Psychology (SCP) Conference, June 29 – July 1, Firenze.
• Miceli G., Raimondo M.A., Farace S., 2013, “Customization and brand in customer identity communication”, Proceedings of the European Conference of the Association for Consumer Research (EACR), July 4-7 2013, IESE Business School Barcelona, Spain.
• Marozzo V., Raimondo M.A., Scopelliti I., Miceli G., 2016, “The effect of natural color package on perceptions of product dangerousness for consumers’ health”, Proceedings of the 45th EMAC Conference, May 24-27 2016, BI Norwegian Business School, University of Oslo, Norvegia.
• Miceli G., Scopelliti I., Raimondo M.A., 2017, “Insight or effort? Communicating the creative process in arts and sciences”, Proceedings of the 46th EMAC Conference, May 23-26 2017, University of Groningen, Olanda.
• Donato C., Miceli G., 2017, “A two-edged sword: Immediate and complementary responses to disgust”, Proceedings of the XIV Società Italiana di Marketing Conference, October 26-27, Bergamo.
• Marozzo V., Raimondo M.A., Miceli G., 2017, “The Effect of Au Naturel Color on Consumers’ Willingness To Pay. The Moderating Role of Product Category and Cognitive Load”, Proceedings of the XIV Società Italiana di Marketing Conference, October 26-27, Bergamo.
• Miceli G., Raimondo M.A., Scopelliti I., 2017, “Communicating the Creative Process: Preferences for Insight and Effort Differ across Domains and Audiences”, Proceedings of the XIV Società Italiana di Marketing Conference, October 26-27, Bergamo.
• Miceli G., Scopelliti I., Raimondo M.A., 2018, “Optimal presentation strategies of the creative process leading to artistic products”, Proceedings of the 47th EMAC Conference, May 29 – June 1 2018, University of Strathclyde, United Kingdom.
• Cardamone E., Miceli G., Raimondo M.A., 2018, “Stay in the Virtue, Go in the Vice: social groups moderate the effect of human density on willingness to stay and vice-virtue choices”, Proceedings of the XV Società Italiana di Marketing Conference, October 18-19, Bari.
• Raimondo M.A., Vernuccio M., Miceli G., 2018, “Gli effetti del native advertising sulle risposte dei consumatori. Alcune evidenze sperimentali”, Proceedings of the XIV Società Italiana di Marketing Conference, October 18-19 2018, Bari.
• Cardamone E., Miceli G., Raimondo M.A., 2019, “Human Density and Repurchase Behavior: The Moderating Role of Similarity with Other Customers”, Proceedings of the 41st Annual ISMS Marketing Science Conference, June 20-22, Roma.
• Cardamone E., Miceli G., Raimondo M.A., 2019, “Repurchasing, but only with those like me: Similarity with others moderates the effect of human density on repurchase behavior”, Proceedings of the XVI Società Italiana di Marketing Conference, October, 24-25 2019, Piacenza.
• Miceli G., Raimondo M.A., Cardamone E., Marozzo V., 2019, “Tipi di narrative sulla creatività ed engagement: evidenze da una text analysis dei TED talks”, Proceedings of the XIV Società Italiana di Marketing Conference, October 24-25 2019, Piacenza.
• Raimondo M.A., Cardamone E., Miceli G., 2019, “Subtle o loud? Gli effetti dei gruppi sociali sulle preferenze dei segni di marca”, Proceedings of the XIV Società Italiana di Marketing Conference, October 24-25 2019, Piacenza.
• Raimondo M.A., Cardamone E., Miceli G., Muleo S., 2021, “Dissociative desire and conspicuous consumption: the mediating role of brand self-verification”, Proceedings of the XX International Marketing Trends Conference, January 14-16 2021, Venezia.
• Cardamone E., Marozzo V., Miceli G., Raimondo M.A., 2021, “Innovazioni vincenti: Il ruolo del tipo di contest e dei vincoli temporali sulla creatività”, Proceedings of the XVIII Società Italiana di Marketing Conference, October 14-15 2021, Ancona.
• Miceli G., Raimondo M.A., Cardamone E., 2022, “Not that ad again! When exposure to post-purchase ads produces regret”, Proceedings of the XIX Società Italiana di Marketing Conference, October 20-21 2022, Salerno.
• Serafini L., Miceli G., Cardamone E., Raimondo M.A., 2023. "How should we podcast? Valence moderates the impact of discourse concentration on podcast episode engagement". Atti del XX Convegno della Società Italiana di Marketing, 20-21 ottobre 2023, Firenze.
• Miceli G., Cardamone E., Raimondo M.A., 2023. "Art and Science talk different. The effect of language concreteness-abstractness on TED Talks liking". Proceedings della Conference of the Association for Consumer Research (ACR), October 26-28, Seattle, U.S.A.
TEST SCORES
TOEFL SCORE (Computer-based): 263
GMAT SCORE: 690 (92th percentile)
SOFTWARE CAPABILITIES
Ms Excel, Ms PowerPoint, Ms Front Page, Ms Word, SPSS, Eviews, Lisrel 8.80, MlWin, Latent Gold.
LEISURE INTERESTS
Football, Tennis, Music/Guitar, Reading
Rende, October 10 2024
© Gaetano Miceli